CHANGES IN MARKETING AND PROMOTION PURPOSE:
1960s- Use of moving images (videos/TV performances etc) to promote artist and to make sure their songs could be heard on TV when the band was not available.
- Main technological development : TV's in the household
-Main purpose: Sell Records
1970s- Beginning to record specific videos to go with the song. More artistic value than just performance.
-MAIN TECH: More portable recording equipment.
-Main purpose: Sell records/albums/Cultivate the 'star'
1980s/1990s- Advent on MTV, cultivation of image of the artist, higher production values and experimentation in form. Videos become events in themselves e.g Thriller
-Main tech- Hard disk editing /digital/global TV satellite stations/ home video and later DVD
- Main Purpose: Sell records/albums/artist/videos/DVD
2000s- Continued expansion and experimentation of form. The rise of the auteur directors (late 90's too). Music video continued to be as memorable as the music.
Main tech- Falling cost of hardware, digital TV, Youtube.
Main purpose- As above but also ease of access, repetition , archiving.
KEY TERMS:
- Hardware
- Portability
- Cultivation
- Distribution
- Flux
1960s- Use of moving images (videos/TV performances etc) to promote artist and to make sure their songs could be heard on TV when the band was not available.
- Main technological development : TV's in the household
-Main purpose: Sell Records
1970s- Beginning to record specific videos to go with the song. More artistic value than just performance.
-MAIN TECH: More portable recording equipment.
-Main purpose: Sell records/albums/Cultivate the 'star'
1980s/1990s- Advent on MTV, cultivation of image of the artist, higher production values and experimentation in form. Videos become events in themselves e.g Thriller
-Main tech- Hard disk editing /digital/global TV satellite stations/ home video and later DVD
- Main Purpose: Sell records/albums/artist/videos/DVD
2000s- Continued expansion and experimentation of form. The rise of the auteur directors (late 90's too). Music video continued to be as memorable as the music.
Main tech- Falling cost of hardware, digital TV, Youtube.
Main purpose- As above but also ease of access, repetition , archiving.
KEY TERMS:
- Hardware
- Portability
- Cultivation
- Distribution
- Flux
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